My friend mailed this to me so I thought that u guy's know or would like to know this :
http://www.theregister.co.uk/2007/08/13/ha...lion_preorders/
Smashes all records
By Cian Ginty, ElectricNews.net → More by this authorPublished Monday
13th August 2007 09:46 GMTFind your perfect job - click here from
thousands of tech vacancies Halo 3 has reached one million pre-orders
in North America alone, making it the fastest selling pre-ordered game
in history. Over a month before it's set to hit shelves, the
eagerly-awaited title has set a new precedent for the video games
market, according to Microsoft.
"What we've experienced is nothing short of phenomenal," said Bob
McKenzie, senior vice president of merchandising at games retailer
GameStop, in Microsoft's press release. "Halo 3 has eclipsed many
previous records and will prove to be one of the must-have items of
2007."
Originally intended for a PC launch, the first Halo game went on to be
the showpiece title for Microsoft's Xbox console, and the series has
continued to be a keystone title on the Xbox ever since. The third
Halo game from Bungie Studios is expected to hold the same key place
on the Xbox 360 console.
After some minimal online and "guerrilla" marketing, Microsoft is now
lining up large mainstream campaigns to push the game even further
both in North America and Europe. In order to promote the game in the
US Microsoft is making deals with large brands such as Burger King,
7-Eleven, and Mountain Dew.
"This September, Halo 3 will push video game entertainment into the
forefront of mainstream culture," said Chris Di Cesare, Microsoft's
director of creative marketing. "Teaming up with some of the world's
strongest and most recognisable brands is trailblazing new paths and
cementing video games as big entertainment on par with major event
films, and is a testament to the excitement and anticipation
intrinsically linked to Halo 3."
The game is to be released in three editions; standard, limited, and
"legendary" - the extra edition coming with extras such as artwork and
behind-the-scenes documentaries, and even a figure of the main
character's head. Halo 3 is due on 26 September in Europe and a day
earlier in the US.